Prof Dr Voon holds a Doctorate in Marketing from University of South Australia and Master of Business Administration from Heriot Watt University, UK. To date he has published more than 30 papers namely in marketing , as well as numerous books mainly on quantitative methods and marketing. He has vast experience in education, Prof Voon is a Senior Professor at MARA University of Technology Malaysia. Prof Dr Voon also an active researcher and founder of the International Journal of Service Management and Sustainability . His research interest is very much on Marketing and Service Quality